WGSN In The Media
Millennial nostalgia in the beauty market
January 15, 2021
“A return to the aesthetics of the 1990s and 2000s as a search for the comfort experienced there.” – Julia Curan, WGSN Mindset Consultant
Meet six projects that created green areas in urban homes
January 8, 2021
“As we will not be traveling again anytime soon, people want to have that beautiful corner of the inns at home” – Luisa Loyola, WGSN.
Pandemic increases escape from cities and influencers sell new rustic-chic lifestyle
January 11, 2021
“With the pandemic, the role of the big city was even more questioned” – Stefano Arpassy, Consultant at WGSN Mindset.
5 trends for 2021 and beyond: Fashion
January 14, 2021
From the circular sneaker to the AI Aqua digital shade, our five key trends for 2021 reflect the engines of future product design.
Glasses, an essential accessory for any ‘look’
January 5, 2021
“Times of uncertainty make consumers look for clothes and accessories that help them feel protected” – Mariana Santiloni, WGSN
The store of the future will have sensory stimulation, augmented reality and flexibility
December 20, 2020
“As more people struggle, retailers must seek new ways to minimize waste and increase connection with local communities.”- Rosalina Villanueva, WGSN
Tired of screens: why virtuality has made us exhausted
December 2, 2020
“There is something very unique about non-digital relationships that the digital environment most likely cannot reproduce” – Stefano Arpassy, WGSN Mindset Consultant
Celebrity Skincare Is Booming But How Far Can You Trust The Products?
January 7, 2021
Refinery29: “Beauty shoppers are very discerning and know their products, formulation, ingredients and benefits well, so they will be highly vocal on shopping sites and beauty forums.” – Jenni Middleton,...
Retail predictions 2021: Experts forecast food, plastic and climate-smart trends
January 6, 2021
Food Navigator: “We expect a rise in the ‘Climatarian Diet’, one of our trends for 2021 that reflects efforts brands, retailers and consumers are making to reduce negative climate impact...
Six lockdown interior trends that are here to stay for 2021
December 21, 2020
The Telegraph: “Modular room dividers, partitions and curtains can help to delineate space and absorb sound, but the ideal of an open-plan loft is over.” – Lisa White, Director of...
Hot cocoa bombs are the perfect storm of viral food trends
December 19, 2020
The Washington Post: “It has a sensory engagement that is very of-the-moment.” – Kara Nielsen, Food & Drink Director
This is our pajama moment
December 18, 2020
The Washington Post: “We’re wanting to invest more in the home and what we wear there. If we’re in all day, the value of what we wear changes, and their significance.” ...
How an L.A. TikTok star turned a granny-square challenge into a crowdsourced cardigan
December 11, 2020
Los Angeles Times: “It’s about making heirloom pieces that are made to last, upcycling, re-purposing and thriftiness,” – Charlotte Casey, Senior Knitwear Strategist,
Changing suit: how men’s formalwear has pivoted for Covid
December 11, 2020
Drapers: “To get many consumers back into tailoring, the category will have to be easier to wear at home.” – Nick Paget, Senior Menswear Strategist
The Unsung Fashion Hero Of 2020? You Already Own It
November 30, 2020
Refinery29: “From a trend point of view, the shirt goes hand in hand with the Great Outdoors look that continues to gain traction as we long for nature and wilderness.” –...
When Gold Prices Go Up, Jewelry Prices Follow
November 17, 2020
The Washington Post: “The challenge will be in creating fun and highly creative design solutions.” – Jane Collins
How the Face Mask Took Over Fashion
November 17, 2020
GQ: “We had seen a number of anti-pollution masks emerge from both the active and fashion markets,” – Claire Foster, Head of Footwear & Accessories
Is TikTok Killing ‘Millennial’ Beauty?
November 13, 2020
Glamour: “Gen Z want to be assured that what they are buying will work for their skin and hair, and that’s why we’re seeing this shift,” – Jenni Middleton, Director...
At-home beauty tech sees a lockdown boom
November 10, 2020
“Brands can connect with skintelligent consumers who want to understand their skin better” – Jenni Middleton,
All Hail The Granny Pant, 2020’s Sexiest Knicker
November 8, 2020
“The empowering message is the same as that of the granny knicker crew – sexy is what whatever a girl feels like being sexy in,” – Jo Lynch