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It’s a Hellscape Out There. Try a Galette.

October 10, 2020

Kara Nielsen, trend forecaster at WGSN, a London-based forecasting company, affirmed and traced the galette’s recent rise in the United States for me over the phone.

What could our lives be like in 2025? Futurists think Americans may eat, fly and go to school differently post-COVID

September 24, 2020

“More diners will want plant-based meat alternatives because of concerns about the impact of meat on health, labor and the environment,” – Kara Nielsen

Why Millennial Pink Interiors Are Too Soft for the Tense Times We’re Living In

September 22, 2020

“In interiors, [pink] remains important and has morphed into a warm, tinted neutral—blurring the line between pink and beige as a refined, yet muted and quite versatile hue,” – Gemma...

The Pandemic Will Only Intensify America’s Love Affair With the Pumpkin Spice Latte

September 22, 2020

“There’s so much unrest and uncertainty right now that the return of PSL brings some normalcy to this weird year.” — Kara Nielsen

Emerald Green Is Fall 2020’s Must-Try Color

September 12, 2020

“In this digital-first world, green’s success lies in its ability to stand out on Instagram grids, boldly popping amongst a sea of minimalist neutral tones” – Polly Walters

The Color Experts Have Spoken: 6 Trending Hues That Make A Space Feel Like Home

September 11, 2020

“There is definitely rising importance of brights: people are growing more confident in their color choices, so they bring saturated hues within their homes with a freer mix & match...

Our Year of Nap Dresses & Tie Dye

September 1, 2020

“Fashion is intrinsically linked to consumer and societal attitudes, it gives us a true reflection of how we live our lives,” – Francesca Muston, VP of Fashion Content

Are At-Home Face Masks Vital For Peace Of Mind Now?

August 21, 2020

“At-home face masks or any other kind of leave-in product will become important as part of a brand’s portfolio as consumers will be looking for DIY and at-home self-care solutions.”...

In The Era Of Filters, Dispelling The Stigma Of Scarred Skin Is More Important Than Ever

August 18, 2020

“In an era of Facetune, filter culture and identikit ‘Instafaces’, perfection is presented as the standard, making anyone who doesn’t conform to that feel separate or less.” – Clare Varga,...

Can the fashion industry successfully break TikTok?

July 28, 2020

“Not only did the pandemic and mandatory stay-at-home orders in many countries result in an uptick in TikTok’s user base, but brands realised that they had to follow the consumer.” – Sarah...

Has The Acne-Positivity Movement Actually Got Us Anywhere?

July 28, 2020

“It’s not that they’re making spots cool exactly — although they sort of do — but they’re stopping people feeling they need to hide their spots away.”  – Clare Varga,...

Is 2020 the year that refillable beauty will finally take off?

July 17, 2020

“Gen Z have environmental concerns hard woven into their worldview as they have grown up at a time when our impact on the planet is increasingly visible,” – Jenni Middleton,...

The future of the beauty business

July 7, 2020

“We’ll now see a further move towards the ‘buy less but better’ mentality, there’ll be a redefining of ‘value’ that goes beyond just cost.” – Clare Varga, Head of Beauty

How to wear your hair and make-up with a face mask, according to beauty experts

July 17, 2020

“As the eye becomes the focus of the face, it will also become the focus of the make-up bag, with mascara, eyebrow kits and pencils, eye shadows and eyeliners uptrending,”...

A hard day’s nightie: will lockdown change the way we dress forever?

July 26, 2020

As we edge away from formality, we veer towards comfort. “People have a higher expectation of comfort at home – even jeans can feel restrictive,” – Francesca Muston, VP Fashion...

The New Look: Fashion in a Post-Pandemic World

June 17, 2020

“Many within the fashion industry are seeing this unprecedented shift as a welcome change to a model that has had the same staid format for years,” – Laura Yiannakou, Senior Womenswear...

What is the future for fashion weeks?

June 12, 2020

“The endless seasons have always posed increased challenges to the supply chain, with a profound effect on the environment. With fewer collections, fashion weeks will be truncated.” – Lizzy Bowring,...

After months of elasticated waistbands, will we ever give up comfortable clothes?

June 18, 2020

Lockdown has changed almost everything about our lives – including the way we dress. But for fashion, there may be no ‘back to normal’

How will technology change our relationship with beauty after COVID-19?

May 26, 2020

As we adopt a cautious mindset around touch, AR technology that allows us to virtually try on makeup and at-home devices that provide personalised cosmetics are being fast tracked right...

Can China’s Resale Market Threaten Luxury?

May 29, 2020

As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce.