Lives of Tomorrow: Future Consumer 2028 – The Awakened Ascendants

Our special Lives of Tomorrow series continues with the third of four episodes about the four cohorts of our Future Consumer 2028 forecast. In this episode, WGSN CEO Carla Buzasi and VP of Insight Clare Varga present The Ascendants persona, the joyful, progress-driven consumers shaping future markets. Discover how emotional connection, playful innovation and resilience are key to engaging this diverse and influential group.

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