Colour of the Year 2028: Radiant Earth

Described as ‘a reliable yet assertive new neutral,’ Radiant Earth will be the defining colour across all consumer categories in two years’ time. Let’s take a closer look.

Why was Radiant Earth chosen as the WGSN x Coloro Colour of the Year 2028?

Radiant Earth is a new neutral with high commercial viability, emerging as a pivotal hue for 2028, reflecting a sophisticated shift towards enduring warmth. It will provide a deeply immersive experience, empowering consumers to find strength in stability.

Stephanie Barnscher (she/her), WGSN’s Senior Colour Strategist, said: “In a world that often feels chaotic, we're seeing a shift toward emotions like resilience and flourishing. Radiant Earth perfectly anchors this emotional mindset, offering a grounded, reliable neutral that fosters deep-seated trust. For brands, this colour helps to create products and environments that feel both reassuringly nostalgic and confidently future-ready.”

How can brands implement Colour of the Year 2028? Radiant Earth in action

This colour will rise in prominence as 2028 approaches, with broad appeal across demographics, resonating across consumer industries, from tech and automotive to fashion, interiors and beauty.

For fashion, expect to see Radiant Earth incorporated through textured knits, metallic pieces and high-performance footwear. For interiors, there will be a sensorial impact, with Radiant Earth drawing on the concept of afterglow, while also being seen through raw textures, sun-baked ceramics and intentional lighting.

Stephanie confirms that for tech, sports and outdoor and beyond, Radiant Earth is “equally effective at providing soft, matte, high-gloss and iridescent finishes for everyday items, as well as lending organic warmth to high-tech or machined materials.”

For beauty, Radiant Earth works across matte, semi-matte and satin finishes and will be used in packaging to signal authenticity, sustainability and emotional grounding.

Want to hear it directly from the WGSN forecasters? Watch on demand as our experts exclusively reveal Colour of the Year 2028, detailing how it will show up across industries.

When forecasting Radiant Earth, the WGSN team selected from Coloro’s extensive colour library with ease and precision. You can do the same when executing across your product range. With over 3,500 colours, you can unlock Radiant Earth and more with Coloro. Thanks to our universal colour code system, designers can seamlessly adjust the saturation and lightness of Radiant Earth to better suit their brand’s visual identity while maintaining the colour's intent. Discover more with Coloro.

Radiant Earth will dominate in 2028. Don’t believe us?

At WGSN, we forecast trends with 94% accuracy* using a proprietary blend of robust data and expert human intelligence. From Future Dusk, forecast in 2023 as the Colour of the Year for 2025, to Luminous Blue, forecast in 2025 as the Colour of the Year 2027, the data speaks for itself. It’s only a matter of time until Radiant Earth steps into the spotlight.

From colour strategy and product design to consumer insights and retail strategy, explore how WGSN can future-proof your business. Speak to our team.

*WGSN Fashion TrendCurve AI model combines data from multiple sources, applying deep machine-learning algorithms enhanced by analyst-in-the-loop expertise to generate trend projections with 94% accuracy.