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Discover the trends shaping the S/S 26 season from our Paris Fashion Week analysis.
Brands are rethinking their strategies to cut through and remain relevant
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Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.
Discover how data and creativity are refining the buyer’s intuition and shaping the future of fashion retail decisions.
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Discover the key fashion trends showcased on the S/S 26 catwalks, as confirmed by WGSN, the global authority in trend and consumption forecasting.
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As Gen Z comes of age in a fast-changing India, diverse worldviews will shape their attitudes to spending, working and relationships, such as rising living costs and a re-evaluation of old traditions. Authentically connecting to this cohort will influence brands’ long-term success.
WGSN, Coloro and British Beauty Week are proud to partner to launch the Key Colours for Beauty for A/W 27/28.
How do emotion and colour influence brand-consumer relationships?
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Cultural and social shifts redefine consumption patterns, expectations of experience and even economic models. Ignoring these signals means risking the development of solutions for a world that no longer exists. This is where cultural intelligence must come into play.
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We spotlight the emerging category shifts from Milan to guide your next collection strategy.
In today’s fast-paced market, relying only on historical fashion trends and data is no longer enough. Explore how to look to the future, predict behaviours and build more strategic assortments.
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