We uncover your consumers’ future needs and desires, delivering clear, actionable insights that enable you to design the right products at the right time. This drives consistent year-on-year growth in both sales and profit margins.
WGSN helps Designers
Identify key product opportunities
We connect the dots between consumer insights and product development direction, ensuring you never miss a market opportunity. Easily identify new spaces for expansion, new product possibilities and growth opportunities within current product lines.
Uncover emerging aesthetics
Discover emerging aesthetics and their product design applications with ample planning time for product development.
Validate your designs
Confirm new product development through our data-driven forecasts that track, analyse and interpret trend movements with accuracy.
Design with confidence
Expertly plan product design for long and short-term trends with unparalleled tools that let you know when to test or invest in a trend, when it is maturing and how to evolve existing product design trends. With predictions that are confirmed time and time again, we help you make informed decisions on the trends to implement and how.
With us, you can
Differentiate with design
Enhance product design with contextual forecasts across new styles, technologies, prints, finishes, graphics, colour and material to translate them into desirable and profitable products.
Increase sell-through
Effectively meet future consumer demand by backing the trends that will resonate with them, contextualised with data and validated by our experts.
Develop your category successfully
Know which trends and products are peaking so that you can make informed decisions about your product range to drive growth.