What we offer
Meet consumer demand
Use our intelligence to identify how consumer behaviour is changing and what will drive product selection and purchase.
Stay ahead of societal shifts
Future-proof your business by navigating the macro societal shifts set to disrupt your industry, with forward-looking strategies and insight into where to go next.
Win against the competition
Discover whitespace opportunities for future growth and market share with a comprehensive view of key competitor activity and innovation in your field.
Essential future forecasts
Our long-range forecasts deliver the macro drivers shaping culture, society and environments, revealing early indicators and evolving consumer behaviours and attitudes to drive strategic decision making.
Unrivalled consumer insight
Keep pace with consumer change and meet demand with our STEPICTM Emotions forecast, detailing the six emotional states that will define consumers. Our STEPICTM Consumer Personas forecast highlights the key consumer profiles that will disrupt all industries.
Marketing coverage
Uncover influencer trend analysis, social media aesthetics predictions, seasonal round-ups of top campaign trends and key insights from major industry events to anticipate shifts and confidently invest in strategies that drive engagement, differentiation and growth.
Retail strategies
Our global team of retail strategists identify long-term shifts and opportunities, with analysis of key shopper behaviours, best-in-class case studies from value to luxury retailers and comprehensive coverage of online and offline retail strategies.
Explore more features
Every team gets better with WGSN
Our forecasts support better decision-making across departments, enhancing efficiency and driving commercial success.
No matter which team you’re in, we provide actionable insights that address both business goals and consumer needs.
Innovation & Strategy
Validate strategic planning through the most in-depth understanding of the sentiments that will drive purchases and brand loyalty so you can successfully meet future consumer demand.
Design
Find the latest lifestyle shifts impacting the fashion industry to create the right products, with coverage of emerging consumer mindsets, lifestyles and technological advancements.
Buying & Merchandising
Decode the key strategic changes shaping the retail landscape and learn how to drive consumer engagement and loyalty with store strategies designed to meet the expectations of tomorrow’s shopper.
Marketing & Brand
Know how and where to launch products through in-depth coverage of consumer and platform updates, from both a global and local lens.