What we offer
Get fast, accurate insights to identify new consumer demands
Understand the emerging technologies that will impact product innovation and design trends. Connect the dots between consumer needs and how to develop the next generation of tech-forward products and experiences.
Differentiate through design
Differentiate with design by staying ahead of emerging trends in form, design language and CMF, identifying the emerging technologies and UI/UX that will impact future product design.
Adopt new strategies to connect with consumers
Optimise communication strategies and brand experiences by knowing how to best serve the needs of your future tech consumer.
Essential future forecasts
Simplify the complexity of technology and implement it intuitively. Through our actionable forecasts, we guide our clients across all industries, including professionals with no technical background, to implement technology effectively in their products and customer experiences.
Design direction
Elevate product design with contextual forecasts spanning new technologies, UX/UI, colour, material, finish, and design language – delivering clear direction to aid the planning of new design development.
Intelligence
Explore emerging issues, trends and business challenges through our Intelligence forecasts – focused briefings that highlight trends set to significantly impact the tech industry in the next two to five years, helping you evolve and adapt your business to create new growth avenues.
Trade show coverage
Get the latest trends, themes, innovations, brands and products from the world’s most important tech trade shows to support product development, user experience design and CMF.
Explore more features
Every team gets better with WGSN
Our forecasts support better decision-making across departments, enhancing efficiency and driving commercial success. No matter which team you’re in, we provide actionable insights that address both business goals and consumer needs.
Consumer Insights & Research
Map consumer demand through an in-depth understanding of what consumers value now, what they’ll desire next and how they think and feel about technology.
Design
Create lifestyle-driven products that resonate with your future consumers by staying ahead of the visual design and aesthetic trends.
Product & Category
Develop categories successfully by knowing which new and upcoming tech trends, including key product features, are right for your consumers and when to action them.
Marketing & Brand
Optimise digital strategies and experiences by knowing how to best serve the needs of your future tech consumer, including their values, concerns and attitudes to buying and using tech products and experiences.