How will consumers shop in the coming years, and what will they expect from retailers? Join Joe McDonnell, Director of Insight at WGSN, as he discovers new consumer priorities and explores impactful strategies for companies across all industries.
From global sports spectacles to music megafests, 2026 is a high-stakes year for cultural connection. Presented by WGSN’s consumer insights expert, Andrea Bell, it’s time to get ahead of your competitors and recognise the growing impact of culture in 2026 and beyond.
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On track to become the largest generation with the greatest spending power, Gen Alpha means big business for the beauty industry. Join WGSN’s Senior Beauty Strategist, Hannah Mauser and Beauty Strategist, Caro Bush, on September 18 at 9.30am to discover how Betting on Gen Alpha can position your brand for significant growth and secure future consumers.
Born after 2010, Generation Alpha grew up in a hyperconnected world where identity, self-expression, and purpose go hand in hand. Unlike previous generations, Generation Alpha was born immersed in filters, avatars, virtual influencers, and parallel realities. Discover how this generation's behavior is shaping the market.
As the dynamics of global trade shift, Latin America is emerging as a strategic hub for retail innovation and growth. In this session, WGSN will explore how the region will overcome traditional financial constraints to become a key player in global supply chains, e-commerce, and consumer engagement.
Join WGSN and Coloro for our exclusive Key Colours A/W 27/28 webinar to unlock exclusive trending insights from WGSN senior strategists, understand product applications across your industry and discover data-backed technical colour expertise courtesy of Coloro.
Discover the emerging consumer profiles that will dictate decision-making in the food and beverage sector by 2027 and how brands can prepare to meet their demands.
With major cultural moments, shifting audience behaviours and evolving brand priorities, WGSN’s Senior Strategist Rebecca Rom-Frank unpacks the key trends that will shape culture in 2026. This exclusive session will explore how to align brand activations with headline moments by looking at what’s next in marketing, lifestyle and live experiences.
Join us for an interactive evening exploring how play is emerging as a foundational mindset for Gen Z and younger generations. Understanding play is essential for any brand looking to connect with tomorrow’s consumers, regardless of industry.
Join WGSN’s Food & Drink Senior Strategist, Millie Diamond, as she serves up a feast of insights on your future consumers rising into 2027 and beyond. We’ll reveal the key ingredients driving their needs, wants, and desires, and provide you with actionable strategies to stay ahead of the curve.
From global sports spectacles to music megafests, 2026 is a high-stakes year for cultural connection. Presented by WGSN’s consumer insights expert, Andrea Bell, it’s time to get ahead of your competitors and recognise the growing impact of culture in 2026 and beyond.
Invite only
British Beauty Week 2025 will take place from 20 to 26 October under the theme The Future of Beauty. As patrons of the British Beauty Council, we’re proud to attend and support British Beauty Week.
Beyond AI: What to expect from marketing in 2026. With the rapid acceleration of AI and the growing culture of convergence, strategies such as multi-layered marketing that connects with consumers at different stages of the journey will be essential to build loyalty and capture attention. Check out the 6 innovative marketing strategies with WGSN to win and retain customers from Generations Z to Alpha.
Join WGSN CEO, Carla Buzasi, at Web Summit Lisbon on 13 November to discover how to future-proof your brand in 2027 and beyond.
Join WGSN at the very first Shoptalk Luxe in Abu Dhabi from 27 to 29 January 2026. Carla Buzasi, WGSN CEO, will be on the ground delivering a keynote presentation along with the WGSN team, and we’d love to see you there.