Why Opportunity Calculator
Reduced risk and less guesswork
Move beyond reliance on historical data and gut instinct with clear visibility into which items to invest in and where to pull back, so you can confidently reduce risk.
Data-led recommendations
Get data-backed insights to support your decisions. Identify your successes, accurately quantify missed opportunities and enter planning discussions feeling prepared and assured.
Improved business outcomes
Discover the highest-moving items in your category and spot new opportunities early, so you can maximise profitability and optimise your assortment mix.
Bespoke and interactive
Our custom tool enables you to combine your historical sales data with WGSN’s predictive analytics, helping you spot opportunities early, optimise future assortments, and reduce risk.
Visualise the size of the prize
Once you enter your sales data, the Opportunity Calculator generates a gap analysis comparing your projected buy with our forecast, clearly showing the financial opportunity of the gap to support confident decision-making.
Hindsight Calculation
See how your previous buy performed against the rest of the market with a retrospective comparison of your results to broader market performance, helping you understand where you won as well as areas for improvement.
Don’t miss an opportunity.