Case Studies
Events
Join WGSN and Coloro for a morning exploring the cultural forces rewriting the loyalty playbook. Discover what brands need to understand to earn relevance in a world where consumers don’t just follow culture, they help make it with a Trendtalk led by WGSN Creative Intelligence Director Q Humphrey. Then, Coloro presents Colour in Action: How Fandom Takes on a Colour of Its Own, a live conversation between Mary Stanwick, Senior CMF Strategist, WGSN Sports & Outdoor and a Coloro client.
Join WGSN and Coloro at ISPO 2026 for a live podcast exploring how consumer-driven trend forecasting and technical colour precision come together to shape winning outdoor products. Outdoor culture is shifting, from approachable, entry-level adventure to bolder, more aspirational performance pursuits. WGSN will unpack what’s driving this evolution and what it means for design. Coloro brings the technical lens, revealing how colour precision bridges the gap, creating palettes that move from casual to high-performance across both apparel and equipment.
WGSN puts Gen X into sharp focus with an exclusive and intimate executive dinner in London, bringing together some of the most prominent global brands. Hosted by WGSN CEO Carla Buzasi alongside our Creative Intelligence team, attendees will have the opportunity to connect and discuss our latest research, X Marks the Future, a new white paper exploring the motivations, desires and commercial opportunities surrounding Gen X.
