Latest Resources

White Papers

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Future Consumer 2027: Emotions
E-Commerce Reinvented - TikTok x WGSN
Top Trends 2025

Case Studies

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WGSN + Bella Maison - Customer Story
How WGSN helped Bella Maison turn travel-inspired ideas into sellout, timeless collections
WGSN helped Bella Maison turn travel inspiration into sellout collections. Operating in a fast-paced Turkish market, the home decor brand utilised WGSN's trend and colour intelligence as the foundation for its creative direction, resulting in the successful "Travel by Bella Maison" collections.
Pastel-colored bath products and lotions on decorative white platforms.
Moose Toys captured the beauty-play sweet spot with help from WGSN
Known for its creativity and innovation, Moose Toys is one of the most forward-thinking toy companies in the world. From global sensations like Bluey to Little Live Pets, Moose pushes beyond conventional play to craft products that surprise and delight consumers worldwide.
GQ Apparel + WGSN Case Study
GQ Apparel refreshed Thai menswear with Nocturnal Living trends forecasted by WGSN
WGSN’s long-term macro trend insights shaped GQ Apparel’s entire CoolTech underwear launch, from product design and colours inspired by the night sky to marketing concepts and an innovative nightclub launch event.

Sample Forecasts

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Catwalks: Women’s Key Trends S/S 26
TrendCurve 26/27: Alcohol & Low/No
Gen Z Beauty Priorities 2026/27

Events

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March 3, 2026
MMA Kick off Brazil
São Paulo, Brazil

Join Daniela Dantas, CCO of WGSN, at MMA Kick Off Brasil 2026, where she will invite the market to reflect, exchange ideas, and connect with those that will guide marketing in 2026.

Invite Only
March 3, 2026
WGSN x Estampar
São Paulo, Brazil

Join WGSN at Estampar, a fair that brings together national studios specialising in creating exclusive prints, for a talk about colours, themes, prints and catwalk confirmations for S/S 26/27.

Learn more
March 3, 2026
Beauty Congress (E-commerce BR
São Paulo, Brazil

Discover how longevity is becoming a dominant force in wellness spending. This panel explores how the Longevity Economy aims to live better for longer, extending healthy life expectancy, and how brands are investing in products that increase longevity, democratizing wellness at all stages of life.

Register now

Podcasts

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woman crouched down stretching her arm into water
| 26:17
Lives of Tomorrow: Future Consumer 2028 – The Awakened Ascendants
person skiing
| 27:55
Create Tomorrow: Going for Gold with Electric Skis
friends hugging
| 27:42
Lives of Tomorrow: Future Consumer 2028 - The Kinship of the Keepers

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