Born after 2010, Generation Alpha grew up in a hyperconnected world where identity, self-expression, and purpose go hand in hand. Unlike previous generations, Generation Alpha was born immersed in filters, avatars, virtual influencers, and parallel realities. Discover how this generation's behavior is shaping the market.

As the dynamics of global trade shift, Latin America is emerging as a strategic hub for retail innovation and growth. In this session, WGSN will explore how the region will overcome traditional financial constraints to become a key player in global supply chains, e-commerce, and consumer engagement.

Join WGSN and Coloro for our exclusive Key Colours A/W 27/28 webinar to unlock exclusive trending insights from WGSN senior strategists, understand product applications across your industry and discover data-backed technical colour expertise courtesy of Coloro.