FAQs

WGSN is trusted by the world’s most successful brands to forecast consumer intelligence, trend foresight and product direction. 

WGSN's comprehensive forecasting powers our customers' business strategies; along with the executional detail to drive product and go-to-market success. WGSN’s worldwide industry experts are our customers' strategic advantage; integrating deep domain knowledge with unmatched proprietary data resources and on-the-ground research, to eliminate uncertainty across short, medium and long time horizons.

WGSN employs a multi-layered and unique methodology that combines extensive proprietary and third-party data, internal frameworks and industry-specific expertise to deliver the highest quality consumer, trend and product forecasting across our three time horizons. 

Our proprietary data and image banks are unparalleled; providing an evidence-based platform for every forecast:

• 300M+ SKUs tracked daily across 10,000+ brands.
• 8 years of Search Tracking against WGSN’s forecasted trends.
• 30M+ Consumer Clickstream Panel for consumer demand signals.
• WGSN-Curated Social Maps tracking over 25,000 key influencers across multiple platforms.
• Third party forecasting database 2,800+ governmental, institutional and industrial sources
• 14 Million+ Images (and growing) covering trend execution from in-store displays, events, marketing campaigns and much more.

We also ensure you never miss a market signal with:

• Industry Specific ""Feeds"" of key consumer, trend, and product developments.
• Events + Culture: Essential for planning event-driven product launches and marketing activity.
• City by City: Global guides for planning effective competitor shopping and market reconnaissance.
• Comprehensive Trade Show Coverage: By industry and category

In addition to our unrivalled data and image banks, WGSN is also the world's largest employer of forecasters. Each and every forecast is formally reviewed and signed off by a senior WGSN forecaster. Our experts are our customers' strategic advantage. Recruited directly from industry, they collectively bring over 1,500 years of direct domain knowledge. This is supported by a global network of 120+ researchers, ensuring WGSN customers get on-the-ground intelligence from Los Angeles to Seoul. 

WGSN is the only platform that provides 24-month-plus commercial forecasts, coupled with the evidence and activation data required to make high-stakes decisions today. We provide consumer and trend forecasting at the macro level on our Insight platform and combines this with detailed trend and product forecasting for these sectors; Fashion, Beauty, Home & Interiors, Food & Drink, Consumer Tech, and Sports & Outdoor. We provide a joined up, holistic view, that drives strategic planning through to product design and go-to-market delivery.

WGSN’s worldwide industry experts combine deep domain knowledge with unmatched proprietary data resources and on-the-ground research, to eliminate uncertainty across three essential time horizons;

• Create tomorrow’s demand (3-18 mths)​: Aligning strategy to execution
• Define the next opportunity (18-36 mths) ​: Identifying relevant growth probabilities
• Forecast future paths to growth (3+ yrs) ​: Planning long term & managing risk

No. START is a platform aimed at small fashion entrepreneurs looking for simplified trend reports up to 12 months in advance, explained fashion methods, and practical tools to facilitate agile collection development, optimising day-to-day work. WGSN, on the other hand, provides comprehensive, data-driven forecasting for large brands and retailers, supporting everything from product creation and design to consumer strategy, range planning, commercial decision-making and go-to-market execution.

No. We are a subscription-based service. This ensures you have access to live, evolving data and insight rather than static, one-time reports, helping you stay agile, reduce risk and maintain a competitive edge in fast-moving markets.

Yes. You can download colour codes, CAD files (2D & 3D), images, and design resources that integrate directly into software like Adobe Illustrator, as well as forecasts.

Yes. The WGSN platform is available in eight languages, making our insight accessible to global teams. Our client services teams also provide support across multiple languages and time zones.

Forecasts are published throughout the year, with content updated weekly or monthly depending on the category. Our major macro forecasts, including Consumer Personas, are published annually, while data dashboards and trend tracking tools update more frequently to capture fast-moving trends and shifts.

Yes, WGSN Mindset is our bespoke consultancy, helping brands stay at the forefront of cultural conversations, navigate uncertainty and develop innovative strategies that ensure continued success even in disruptive landscapes. We do this through a unique approach that combines quantitative and qualitative insights with our trend- and future-focused analysis, delivering strategic recommendations tailored to each brand’s future business goals.

WGSN subscription pricing is customised based on the specific needs of each organisation. Factors that influence the cost include the number of industry verticals required (e.g., Fashion, Beauty, or Consumer Tech) and the level of access to specialised tools like predictive analytics or bespoke consultancy.

Organisations can request a professional WGSN product demonstration by submitting a demo request through the website. WGSN offers tailored walkthroughs that show how its trend forecasts, tools and predictive analytics can solve specific business challenges for design, buying, marketing, and strategy teams.

Activation is fast—typically within 24 hours of signing up, depending on your internal procurement processes.

Our client services team provides dedicated onboarding, training workshops, and personalised newsletters to help your team build a workflow around our insights.

Each subscription includes a dedicated Account Manager, regular workshops, refresher training, and regional support in your local time zone.

To reset your WGSN password:

1. Go to Forgot Password
2. Enter your registered email address and click continue
3. Check your email inbox for a password reset link from WGSN. Follow the instructions in the email to set a new password.

If you don’t receive the email within a few minutes, check your spam/junk folder.
If you still have issues, you may need to contact WGSN Customer Support for further assistance.

If you have tried to reset your password through Forgot Password and still have issues, you may need to contact WGSN Customer Support.

To change the phone number of your 2FA you need to send an email to wgsn.contactus@wgsn.com with the subject "Update phone number 2FA". You don't need to share your phone number just share the email you use to login.

To set up your WGSN account, contact WGSN Customer Support to request access or activation. They’ll confirm your eligibility and help you get login details.

If you are a student and can't create a login please note: 

1. Your email address needs to be a university email address e.g. firstname.lastname@uniname.ac.uk
2. If using a university email address still doesn't work, please check that you are on the university Wi-Fi network - this may be by being on campus if this is possible, but if not, you will need to use a university portal (like a VPN) that allows you to access university networks remotely
3. You can then go to www.wgsn.com to see the site generally, or you'll be able to go to www.wgsn.com/edu to create or reactivate a personal account

If you have been inactive for a while you need to go to www.wgsn.com/edu and click reactivate while on campus.