What we offer
Meet future consumer needs
Understand how consumer behaviour, values and lifestyles are evolving to deliver the beauty products and services that will effectively meet their future needs, contextualised with data and validated by our industry experts.
Differentiate with delight
Uncover which beauty trends to adopt and buy, with inspiration on products, ingredients, colours, packaging, and design direction to translate them into desirable and profitable products.
Trade effectively, everywhere
Stay ahead of the ever-changing beauty retail landscape to identify emerging markets, platforms and behaviours, with insight from a global, regional and local level.
Essential future forecasts
Our unique in-depth coverage of consumer, lifestyle and product design trends – two to five years out – empowers you to deliver the next generation of beauty products.
Design direction
Guide your planning and design development across all beauty categories with our seasonal forecasts, covering products, ingredients and packaging. Complementing this, our colour forecasts highlight the shades that will captivate consumers. Our category-specific CMF forecasts provide targeted insights to inspire innovation and ensure market relevance.
TikTok Analytics
We can tell you where TikTok trends are going next and whether you should invest in them. With WGSN TikTok Analytics, a proprietary methodology from WGSN that combines data analytics, expert insight and our signature STEPIC™ model, we slow down the TikTok hype cycle for brands and provide a comprehensive and visual representation of a trend’s strength and lifespan.
Trade show coverage
Get the latest trends, key items and brands direct from the world’s most important trade shows to assist your product development, buying and packaging design.
Explore more features
Every team gets better with WGSN
Our forecasts support better decision-making across departments, enhancing efficiency and driving commercial success. No matter which team you’re in, we provide actionable insights that address both business goals and consumer needs.
Innovation & Strategy
Identify significant beauty trends and consumer and lifestyle shifts that will shape the industry to support long-range strategic planning.
Development & Manufacturing
Meet your consumers’ evolving priorities and product demands with innovative product design direction.
Buying & Merchandising
Stay ahead of the ever-changing beauty landscape with insight into new influential brands and products.
Marketing & Brand
Know how and where to launch products effectively through our in-depth coverage of consumer and platform updates with both a global and local focus.