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Anticipate consumer needs and desires

Understand how consumer behaviour, values and lifestyles are evolving to focus innovation on lifestyle-driven ranges, spaces and products that will resonate with your consumers.

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Differentiate with design

Use the right data-backed trends to create desirable and differentiated products and experiences.

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Stay ahead of the changing retail landscape

Capitalise on new market opportunities and trade effectively in-store and online by responding to changing consumer needs and leveraging the trends that will shape product design in the Interiors industry.

What we offer

Essential future forecasts

Our full timeframe of forecasting provides up-to-the-minute trends and two-, five-, and 10-year strategic forecasts so you can stay ahead of the right trends and translate them into products and spaces that delight and inspire.

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Design direction

Plan your collections, kickstart your creative process and support your product development with our comprehensive range of forecasts covering key design directions across CMF, product and interiors.

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Buying & Retail Intelligence

Our data-driven intelligence, six to 12 months ahead of retail, outlines key buying opportunities for all main Interiors categories and highlights the must-have products and trends to include in your ranges.

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Trade show coverage

Get the latest trends, key items and brands direct from the world’s most important trade shows, both IRL and virtual, to assist your product development and buying.

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Explore more features

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City by City

Discover the best of global cities for travel inspiration and planning.
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Events + Culture

Your all-access pass to the moments that matter most to your consumers.
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The Feed

An up-to-the-minute, continuous stream of fresh direction from around the globe.
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Pulse

Our GenAI-powered Pulse tool puts our intelligence at your fingertips.

Every team gets better with WGSN

Our forecasts support better decision-making across departments, enhancing efficiency and driving commercial success. No matter which team you’re in, we provide actionable insights that address both business goals and consumer needs.

Design

Create lifestyle-driven products that resonate with your future consumers by staying ahead of the visual design and aesthetic trends.

Buying & Merchandising

Plan and validate what to buy and when with data-driven intelligence for all main Interiors categories.

Marketing & Brand

Maximise engagement and sales by identifying the market and real connection opportunities that the new consumer’s values and habits will unlock.

Innovation & Insights

Identify customer needs and contextualise consumer insights and data with design trends to define the strategic direction for your company.

Let’s Shape the Future Together

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