Blog

Once siloed experiences, events and culture are emerging as powerful drivers of strategic brand success.

NRF Retail’s Big Show, the world’s largest retail trade show, takes place every January. Following last year’s WGSN presentation for 2026, our Head of Consumer Forecasting Cassandra Napoli returned to share how brands can future-proof retail in 2028.

Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.

Discover how data and creativity are refining the buyer’s intuition and shaping the future of fashion retail decisions.

How do emotion and colour influence brand-consumer relationships?

Long story short, colour should never be an afterthought.

In today’s fast-paced market, relying only on historical fashion trends and data is no longer enough. Explore how to look to the future, predict behaviours and build more strategic assortments.

Take a sneak peek at one of the four strategies that will help you stand out and appeal to shoppers in this increasingly competitive space.

As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.