Blog

Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.

Discover how data and creativity are refining the buyer’s intuition and shaping the future of fashion retail decisions.

How do emotion and colour influence brand-consumer relationships?

Long story short, colour should never be an afterthought.

In today’s fast-paced market, relying only on historical fashion trends and data is no longer enough. Explore how to look to the future, predict behaviours and build more strategic assortments.

Take a sneak peek at one of the four strategies that will help you stand out and appeal to shoppers in this increasingly competitive space.

As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.

For too long, most buyers have relied on spreadsheets and old sales data, hoping past performance will predict future demand. But the world’s moved on, and so has the way that smart buyers work.

The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.