Blog

Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.

Discover how data and creativity are refining the buyer’s intuition and shaping the future of fashion retail decisions.

Discover the key fashion trends showcased on the S/S 26 catwalks, as confirmed by WGSN, the global authority in trend and consumption forecasting.

How do emotion and colour influence brand-consumer relationships?

Long story short, colour should never be an afterthought.

What trends do we expect to see on the S/S 26 women's catwalks? WGSN Content Manager Kim Cupido shares a preview.

Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.

Brands are rethinking their strategies to cut through and remain relevant

Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.