Blog

Once siloed experiences, events and culture are emerging as powerful drivers of strategic brand success.

Across fashion, tech, lifestyle, food and drink, design is shifting from spectacle to support. Here’s what that reveals about consumers in 2026.

When we talk about the future of luxury, we tend to look forward; the next market, the next trend, the next generation. But what if the next generation of luxury consumers has already arrived?

NRF Retail’s Big Show, the world’s largest retail trade show, takes place every January. Following last year’s WGSN presentation for 2026, our Head of Consumer Forecasting Cassandra Napoli returned to share how brands can future-proof retail in 2028.

Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.

As Gen Z comes of age in a fast-changing India,  diverse worldviews will shape their attitudes to spending, working and relationships, such as rising living costs and a re-evaluation of old traditions. Authentically connecting to this cohort will influence brands’ long-term success. 

How do emotion and colour influence brand-consumer relationships?

Cultural and social shifts redefine consumption patterns, expectations of experience and even economic models. Ignoring these signals means risking the development of solutions for a world that no longer exists. This is where cultural intelligence must come into play.

Long story short, colour should never be an afterthought.