Blog

Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.

As Gen Z comes of age in a fast-changing India,  diverse worldviews will shape their attitudes to spending, working and relationships, such as rising living costs and a re-evaluation of old traditions. Authentically connecting to this cohort will influence brands’ long-term success. 

How do emotion and colour influence brand-consumer relationships?

Cultural and social shifts redefine consumption patterns, expectations of experience and even economic models. Ignoring these signals means risking the development of solutions for a world that no longer exists. This is where cultural intelligence must come into play.

Long story short, colour should never be an afterthought.

As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.

Explore who kidult consumers are, how they are reversing adulthood trends and how brands can connect with them.

Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.

Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.