Blog

Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
The long-awaited WGSN x Coloro Colour of the Year 2028 is here. Uncover why it was forecasted and how it’ll show up.
When we talk about the future of luxury, we tend to look forward; the next market, the next trend, the next generation. But what if the next generation of luxury consumers has already arrived?
Discover how data and creativity are refining the buyer’s intuition and shaping the future of fashion retail decisions.
WGSN, Coloro and British Beauty Week are proud to partner to launch the Key Colours for Beauty for A/W 27/28.
Cultural and social shifts redefine consumption patterns, expectations of experience and even economic models. Ignoring these signals means risking the development of solutions for a world that no longer exists. This is where cultural intelligence must come into play.
WGSN Design Director Sieun Cha takes us behind the scenes, sharing her creative journey to build the Pulse brand identity from the ground up.
We spotlight the emerging category shifts from Milan to guide your next collection strategy.