S/S 26 Milan Fashion Week Trends: Analytics
Milan Fashion Week S/S 26 spotlighted a blend of heritage tailoring and contemporary playfulness, setting the tone for the season ahead. Powered by WGSN’s exclusive analytical data, we spotlight the emerging category shifts to guide your next collection strategy. From pastel palettes to statement coats, these are the design moves shaping the future of womenswear.
At Milan Women’s Fashion Week alone, 93 collections were processed, 3,067 looks were analysed and 5,203 items were identified.
The Not-so-classic Coat
Coats: +1.2ppt
The Milan catwalks showcased prominent reworkings of classic trench and car coats, with strong shoulders emerging as a defining design element.
Preppy Clubhouse
Knit/Cut & Sew Tops: +1.4ppt
Clubhouse trends infused collections with a preppy aesthetic, making polo and rugby tops essential highlights of the story.
Pink Pastels
Pink: +0.3ppt
As in New York and London, pastels remained a key colour story in Milan. Pastel pinks were especially notable, updating romantic-inspired looks while giving tailoring a youthful twist.
Top Trending Feed Hashtag: #Sheers
Sheers emerged as a leading aesthetic in Milan, applied across multiple narratives — from boho and romantic to adding a softer touch to utility-inspired pieces.
WGSN Catwalks Analytics
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Powered by proprietary data, AI and human expertise, WGSN’s Catwalks experience delivers quick-response data and insights into emerging trends straight from the runway and the streets.