Discover the Key Colours for Beauty for A/W 27/28

Introducing Deep Green. 

This intense dark green is luxurious and mysterious, lending to contradicting connotations of sophistication and intriguing edginess. On the luxury side, it has a strong association with heritage hues, reflected through traditional and opulent materials and jewel tones that evoke a sense of timelessness. This hue will resonate with consumers due to its sense of longevity, while drawing on intrigue in an uncertain world.

Next up, Peaceful Lilac. 

In a world of disruption and polarisation, this colour will enable consumers to tap into their senses and take refuge in fantastical, dreamlike and otherworldly realms. Although a pastel shade, it bursts with complexity, including softness and quietness, but with an engaging energy. It is associated with music, dance and countercultures, where it symbolises freedom, unity and self-expression.

Download the Key Colours here.

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WGSN Beauty trend forecasting helps you make informed and successful decisions around future products, with unrivalled consumer and lifestyle forecasts, and innovative product design direction.

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Coloro is an innovative colour system and partner for the design industry, supporting brands, retailers and their supply chains to improve creation, communication and execution of colour.

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