Once siloed experiences, events and culture are emerging as powerful drivers of strategic brand success.
WGSN Insider
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NRF Retail’s Big Show, the world’s largest retail trade show, takes place every January. Following last year’s WGSN presentation for 2026, our Head of Consumer Forecasting Cassandra Napoli returned to share how brands can future-proof retail in 2028.
WGSN Insider
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Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.
WGSN, Coloro and British Beauty Week are proud to partner to launch the Key Colours for Beauty for A/W 27/28.
WGSN Design Director Sieun Cha takes us behind the scenes, sharing her creative journey to build the Pulse brand identity from the ground up.
With actionable strategies you can use to brighten up your next campaign, powered by Pulse.
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Brands are rethinking their strategies to cut through and remain relevant
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.