Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.
Cultural and social shifts redefine consumption patterns, expectations of experience and even economic models. Ignoring these signals means risking the development of solutions for a world that no longer exists. This is where cultural intelligence must come into play.
As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
WGSN CEO Carla Buzasi talks about the future of sex, sex tech investment, and how porn is impacting young people with guest Cindy Gallop.
Former advertising executive Cindy is the founder of Make Love Not Porn, a user-generated video-sharing platform. A sex-tech pioneer, she aims to build a community to promote…
2024 tech trends: WGSN experts reveal the top consumer tech trends for 2024. Read on to get essential insights into product development and consumer behaviour influencing the consumer tech space this year.
Auto-tainment and AI co-creation will resonate with consumers in 2024, among key trends picked by our experts.
Join our Consumer Tech team as round up their highlights from CES 2024, the most powerful tech event in the world, exploring what's new in the fields of automotive and entertainment, health and wellness, and tech innovations.
WGSN CEO Carla Buzasi and Dor Skuler, CEO and co-founder of Intuition Robotics, discuss the future of aged care and AI’s role in it.