Blog

Across fashion, tech, lifestyle, food and drink, design is shifting from spectacle to support. Here’s what that reveals about consumers in 2026.
WGSN Insider WGSN Insider
Once siloed experiences, events and culture are emerging as powerful drivers of strategic brand success.
WGSN Insider WGSN Insider
Latest
When we talk about the future of luxury, we tend to look forward; the next market, the next trend, the next generation. But what if the next generation of luxury consumers has already arrived?
WGSN Insider WGSN Insider
NRF Retail’s Big Show, the world’s largest retail trade show, takes place every January. Following last year’s WGSN presentation for 2026, our Head of Consumer Forecasting Cassandra Napoli returned to share how brands can future-proof retail in 2028.
WGSN Insider WGSN Insider
Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.
More reads
Discover the main movements highlighted in the 39th edition of South by Southwest that will transform the beauty and longevity industry.
WGSN Insider WGSN Insider
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
From Paris to Berlin Fashion Week, the start of the year is always a whirlwind in the trend forecasting industry.

Get monthly trend insights