Kim Cupido
Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Becky Stevenson, WGSN Marketing Director, and Dr Yiting Duan, University of Leeds Fashion Marketing and Brand Communication lecturer, sat down to discuss the changing landscape of the creative industry and what this means for emerging talent.
Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
Bogotá Fashion Week has once again proven to be a vibrant crossroads of heritage and playful innovation. This season, the runways reflected a dialogue between the earth-inspired textures and an upbeat, climate-bending aesthetic, as Colombian designers are redefining the regional wardrobe with a global perspective.
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Get an exclusive behind-the-scenes peek into WGSN's catwalk image tagging process and use of AI from our digital asset expert Cassandra Rosenthal.
For too long, most buyers have relied on spreadsheets and old sales data, hoping past performance will predict future demand. But the world’s moved on, and so has the way that smart buyers work.
Explore who kidult consumers are, how they are reversing adulthood trends and how brands can connect with them.
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.