Kim Cupido
Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Becky Stevenson, WGSN Marketing Director, and Dr Yiting Duan, University of Leeds Fashion Marketing and Brand Communication lecturer, sat down to discuss the changing landscape of the creative industry and what this means for emerging talent.
Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
Bogotá Fashion Week has once again proven to be a vibrant crossroads of heritage and playful innovation. This season, the runways reflected a dialogue between the earth-inspired textures and an upbeat, climate-bending aesthetic, as Colombian designers are redefining the regional wardrobe with a global perspective.
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Discover the season's key emerging category shifts powered by WGSN data analytics.
We highlight the season’s key category shifts based on exclusive analytical data from WGSN that will help you plan your next collection.
What trends do we expect to see on the S/S 26 women's catwalks? WGSN Content Manager Kim Cupido shares a preview.
WGSN's Fashion team reflects on Giorgio Armani's extraordinary life and the enduring legacy he leaves behind.
Take a sneak peek at one of the four strategies that will help you stand out and appeal to shoppers in this increasingly competitive space.
As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.