Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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What trends do we expect to see on the S/S 26 women's catwalks? WGSN Content Manager Kim Cupido shares a preview.
WGSN's Fashion team reflects on Giorgio Armani's extraordinary life and the enduring legacy he leaves behind.
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As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.
With actionable strategies you can use to brighten up your next campaign, powered by Pulse.
Get an exclusive behind-the-scenes peek into WGSN's catwalk image tagging process and use of AI from our digital asset expert Cassandra Rosenthal.