Across fashion, tech, lifestyle, food and drink, design is shifting from spectacle to support. Here’s what that reveals about consumers in 2026.
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Once siloed experiences, events and culture are emerging as powerful drivers of strategic brand success.
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When we talk about the future of luxury, we tend to look forward; the next market, the next trend, the next generation. But what if the next generation of luxury consumers has already arrived?
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NRF Retail’s Big Show, the world’s largest retail trade show, takes place every January. Following last year’s WGSN presentation for 2026, our Head of Consumer Forecasting Cassandra Napoli returned to share how brands can future-proof retail in 2028.
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Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.
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For too long, most buyers have relied on spreadsheets and old sales data, hoping past performance will predict future demand. But the world’s moved on, and so has the way that smart buyers work.
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Explore who kidult consumers are, how they are reversing adulthood trends and how brands can connect with them.
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The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Brands are rethinking their strategies to cut through and remain relevant
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.