Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Long story short, colour should never be an afterthought.
Discover the trends shaping the S/S 26 season from our Paris Fashion Week analysis.
We spotlight the emerging category shifts from Milan to guide your next collection strategy.
In today’s fast-paced market, relying only on historical fashion trends and data is no longer enough. Explore how to look to the future, predict behaviours and build more strategic assortments.
Discover the season's key emerging category shifts powered by WGSN data analytics.
We highlight the season’s key category shifts based on exclusive analytical data from WGSN that will help you plan your next collection.