Discover the trends shaping the S/S 26 season from our Paris Fashion Week analysis.
Brands are rethinking their strategies to cut through and remain relevant
Latest
Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.
Discover how data and creativity are refining the buyer’s intuition and shaping the future of fashion retail decisions.
Discover the key fashion trends showcased on the S/S 26 catwalks, as confirmed by WGSN, the global authority in trend and consumption forecasting.
Popular
More reads
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
Get exclusive insights from our latest Global Colour Workshop
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Get monthly trend insights
Sign up to receive the monthly trend round-up from WGSN, from Consumer Insight to Fashion, Beauty, Interiors, Food & Drink, Sports & Outdoor and Consumer Tech delivered straight to your inbox.