Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
Once siloed experiences, events and culture are emerging as powerful drivers of strategic brand success.
Across fashion, tech, lifestyle, food and drink, design is shifting from spectacle to support. Here’s what that reveals about consumers in 2026.
When we talk about the future of luxury, we tend to look forward; the next market, the next trend, the next generation. But what if the next generation of luxury consumers has already arrived?
NRF Retail’s Big Show, the world’s largest retail trade show, takes place every January. Following last year’s WGSN presentation for 2026, our Head of Consumer Forecasting Cassandra Napoli returned to share how brands can future-proof retail in 2028.
Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.