Kim Cupido
Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Becky Stevenson, WGSN Marketing Director, and Dr Yiting Duan, University of Leeds Fashion Marketing and Brand Communication lecturer, sat down to discuss the changing landscape of the creative industry and what this means for emerging talent.
Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
Bogotá Fashion Week has once again proven to be a vibrant crossroads of heritage and playful innovation. This season, the runways reflected a dialogue between the earth-inspired textures and an upbeat, climate-bending aesthetic, as Colombian designers are redefining the regional wardrobe with a global perspective.
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Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
Once siloed experiences, events and culture are emerging as powerful drivers of strategic brand success.
Across fashion, tech, lifestyle, food and drink, design is shifting from spectacle to support. Here’s what that reveals about consumers in 2026.
When we talk about the future of luxury, we tend to look forward; the next market, the next trend, the next generation. But what if the next generation of luxury consumers has already arrived?