Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Discover how data and creativity are refining the buyer’s intuition and shaping the future of fashion retail decisions.
Discover the key fashion trends showcased on the S/S 26 catwalks, as confirmed by WGSN, the global authority in trend and consumption forecasting.
As Gen Z comes of age in a fast-changing India, diverse worldviews will shape their attitudes to spending, working and relationships, such as rising living costs and a re-evaluation of old traditions. Authentically connecting to this cohort will influence brands’ long-term success.
WGSN, Coloro and British Beauty Week are proud to partner to launch the Key Colours for Beauty for A/W 27/28.
How do emotion and colour influence brand-consumer relationships?
Cultural and social shifts redefine consumption patterns, expectations of experience and even economic models. Ignoring these signals means risking the development of solutions for a world that no longer exists. This is where cultural intelligence must come into play.