Across fashion, tech, lifestyle, food and drink, design is shifting from spectacle to support. Here’s what that reveals about consumers in 2026.
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Once siloed experiences, events and culture are emerging as powerful drivers of strategic brand success.
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When we talk about the future of luxury, we tend to look forward; the next market, the next trend, the next generation. But what if the next generation of luxury consumers has already arrived?
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NRF Retail’s Big Show, the world’s largest retail trade show, takes place every January. Following last year’s WGSN presentation for 2026, our Head of Consumer Forecasting Cassandra Napoli returned to share how brands can future-proof retail in 2028.
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Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.
More reads
What trends do we expect to see on the S/S 26 women's catwalks? WGSN Content Manager Kim Cupido shares a preview.
WGSN's Fashion team reflects on Giorgio Armani's extraordinary life and the enduring legacy he leaves behind.
Take a sneak peek at one of the four strategies that will help you stand out and appeal to shoppers in this increasingly competitive space.
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As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.
WGSN Insider
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With actionable strategies you can use to brighten up your next campaign, powered by Pulse.
Get an exclusive behind-the-scenes peek into WGSN's catwalk image tagging process and use of AI from our digital asset expert Cassandra Rosenthal.
Cassandra Rosenthal
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