Kim Cupido
Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Becky Stevenson, WGSN Marketing Director, and Dr Yiting Duan, University of Leeds Fashion Marketing and Brand Communication lecturer, sat down to discuss the changing landscape of the creative industry and what this means for emerging talent.
Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
Bogotá Fashion Week has once again proven to be a vibrant crossroads of heritage and playful innovation. This season, the runways reflected a dialogue between the earth-inspired textures and an upbeat, climate-bending aesthetic, as Colombian designers are redefining the regional wardrobe with a global perspective.
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Brands are rethinking their strategies to cut through and remain relevant
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
Get exclusive insights from our latest Global Colour Workshop
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.