Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Discover our trend predictions for the upcoming fashion week season.
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond
The Alphas' successors, the Beta generation, born from 2025 onwards, will grow up in a world shaped by AI, global instability and climate crises. But what does this mean in practice?
From Fake Foods to Day-jamas, we’ve got the inside scoop on the top consumer trends for 2025.
NRF Retail’s Big Show, the world’s largest retail event, took place in January 2025, bringing powerful insights into the future of the sector. We delve into the main predictions and innovations that will shape the retail landscape in 2025 and beyond.
Against a backdrop of financial uncertainty and rising living costs, consumer priorities for this Lunar New Year are shifting towards emotional values and meaningful celebrations.