Bella Maison
Founded in Istanbul by CEO Muhammed Tan, with Creative Director and Chief Creative Officer Hatice Tan, Bella Maison is a home textiles and decor brand renowned for its distinctive hand-drawn patterns and versatile mix-and-match aesthetic. Each season, the studio blends contrasting colours, patterns and materials to create warm, expressive interiors for design-conscious families.
The challenge
Operating in a rapidly changing Turkish market, Bella Maison needed to stay ahead of shifting consumer expectations and global trends while preserving its originality and quality. The brand also sought a more structured approach to trend intelligence, moving beyond trade fairs and magazines, and wanted to address rising demand for e-commerce and sustainability through commercially relevant design.
The solution
WGSN is Bella Maison’s daily starting point for creative direction and category planning across design, studio and product development. The Interiors reports on colour, materials and consumer moods inform its seasonal, pattern-focused designs.
Inspired by WGSN insights, Hatice created Travel by Bella Maison, a series of collections celebrating different cultures and geographies, such as India and the Amalfi Coast. Each collection draws on WGSN’s macro and colour directions, then evolves through Bella Maison’s original, hand-painted artwork. The result is a fusion of global insight and local craftsmanship that reflects the brand’s core philosophy: design as a form of cultural storytelling.
WGSN’s colour intelligence plays a key role in shaping Bella Maison’s seasonal narratives. The Indian Collection featured a palette inspired by masala spices (green, mustard yellow and terracotta), refined against WGSN’s colour guidance to ensure contemporary resonance. For the autumn/winter Rose capsule, WGSN’s dusty rose tones informed a story built around soft vintage hues. And in spring/summer 2025, the Limoncello / Amalfi collection harnessed WGSN’s insight into the resurgence of lemon motifs, fine-tuning yellow tones, line weights and motif scale to elevate the trend from mainstream to premium.
“I begin my day on WGSN. There’s always something new: home and interior, colour forecasts, cultural shifts. It’s more than inspiration; it’s foresight.
WGSN shows me which directions to explore, then I tell the story in our own language. That balance between data and creativity is what makes it so valuable.”Hatice Tan, Creative Director and Chief Creative Officer
The results
Beginning as a single seasonal concept, the Indian Collection became so popular with customers that it was upgraded to a permanent collection. This success highlights how WGSN’s insights enable Bella Maison to create collections that endure beyond seasonal cycles and maintain ongoing consumer relevance.
WGSN’s foresight also enables the brand to make faster and clearer decisions. The design and product development teams can now align more confidently around validated directions, shortening lead times and increasing consistency across collections.
“WGSN helps me combine the right stories with the right colours to create meaningful collections, while keeping Bella Maison’s originality. It gives us confidence to stay creative and stay ahead.”Hatice Tan, Creative Director and Chief Creative Officer