Beyond AI: What to expect from marketing in 2026. With the rapid acceleration of AI and the growing culture of convergence, strategies such as multi-layered marketing that connects with consumers at different stages of the journey will be essential to build loyalty and capture attention. Check out the 6 innovative marketing strategies with WGSN to win and retain customers from Generations Z to Alpha.

Join WGSN CEO, Carla Buzasi, at Web Summit Lisbon on 13 November to discover how to future-proof your brand in 2027 and beyond. 

WGSN is a proud supporter of the British Beauty Council, and we are pleased to announce that we have joined forces to bring British Beauty Council and WGSN members an exclusive preview of WGSN’s Big Ideas 2028 presented by Clare Varga, VP of Content at WGSN. at Mortimer House, London.