Our consultants have helped the world’s leading brands stay at the forefront of cultural conversations, navigate uncertainty and develop innovative strategies that ensure continued success even in disruptive landscapes.
We achieve this through our unique approach that combines quantitative and qualitative insights with our trend and future-focused analysis, delivering strategic recommendations targeted to each brand’s future business goals.
Our consultants help you with
Actionable Innovation Frameworks
Through our unique, long-term view of future consumer and lifestyle shifts, we provide actionable innovation toolkits for brands to capture the full range of opportunity, growing and improving products and services over the next 10 years. With clear directions across teams, these toolkits include comprehensive insights into the headwinds and tailwinds affecting consumers’ buying behaviour.
Cultural and community mapping
Gain a comprehensive understanding of emerging cultural trends and subcultures to learn what the shift in consumer values and desires means for your portfolio expansion and content development. These insights enable you to create products and connections with consumers that are genuine and authentic, allowing your brand to truly fit into new cultural conversations and communities.
Data-backed product planning
Future-proof range direction with more than just retrospective data. Equip internal teams and brand partners with deep trend insights and predictive data forecasts to drive strategic decision-making.
Brand strategy
With a comprehensive view of what your consumers value now and what they’ll desire next, our tailored solutions help you craft powerful brand strategies. Through a long-term view, you will understand your brand’s future role while creating strategic brand activations and storytelling that capture consumer attention, foster deep emotional connections and reinforce your brand’s relevance across emerging cultural moments.
Optimised go-to-market strategy
Backed by WGSN marketing and retail forecasting, we help you understand the macro drivers, events and cultural moments shaping future shopping and purchasing habits. We empower you to optimise sales strategies and time your product and service launches to meet future consumer demand at the right time.
Global to local playbook
Create a cohesive, scalable global brand and product strategy that adapts seamlessly across different regions and subcultures, driving informed decision-making at global and local levels.
With us, you can
Make cultural relevance a core metric
Embed future consumer insights into every decision made by your team to create high-performing strategies that authentically connect your brand with emerging cultural movements.
Find and sustain growth through strategic innovation and design
Play to win in a disruptive landscape by adopting a structured approach to the future, generating meaningful innovation and identifying blind spots and opportunities.
Create commercially successful products
Gain context, analysis and actionable insights that connect future consumer behaviour with tailored product development strategies specifically designed for your brand’s audience.