Lives of Tomorrow: WGSN Creative Intelligence - The Sentient Consumer

In this episode, host Carla Buzasi, CEO of WGSN, is joined by Andrea Bell, Vice President of Creative Intelligence at WGSN, to explore the Sentient Consumer white paper. They discuss how GenAI will personalise shopping by 2028, the shift toward emotional and sensorial intelligence and the neurological impact of digital task-switching. Find out why the future of brand trust depends on integrating AI with human judgment.

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