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Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.

As Gen Z comes of age in a fast-changing India,  diverse worldviews will shape their attitudes to spending, working and relationships, such as rising living costs and a re-evaluation of old traditions. Authentically connecting to this cohort will influence brands’ long-term success. 

How do emotion and colour influence brand-consumer relationships?

Take a sneak peek at one of the four strategies that will help you stand out and appeal to shoppers in this increasingly competitive space.

As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.

Explore who kidult consumers are, how they are reversing adulthood trends and how brands can connect with them.

Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.

Brands are rethinking their strategies to cut through and remain relevant

There’s no sugarcoating it: Dubai chocolate has become a viral obsession.