How do emotion and colour influence brand-consumer relationships?
Take a sneak peek at one of the four strategies that will help you stand out and appeal to shoppers in this increasingly competitive space.
As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.
Explore who kidult consumers are, how they are reversing adulthood trends and how brands can connect with them.
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Brands are rethinking their strategies to cut through and remain relevant
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.