Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Our interior trend forecasting experts were on the ground for the September edition of Maison & Objet in Paris, checking out the latest trends from emerging designers and businesses showcasing their recent launches and innovations for 2025.
Learn how this pivotal shade can elevate your brand's offerings and connect with the eco-conscious consumer of tomorrow.
WGSN Social Analytics brings you the lowdown on the biking trends to focus on and the ones to approach with caution, as forecasted on WGSN Sports & Outdoor.
We’ve handpicked a preview of the most inspiring shows coming up – from galleries delivering micro-moments of joy to hip-hop jewellery and fashion retrospectives.
We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz for Charli XCX's new album BRAT.
Immerse yourself in Copenhagen’s cultural scene as the city gears up for key global fashion events.