Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Following the hype in 2021, brands will focus on experimenting in the metaverse to offer immersive, social and shoppable spaces that generate ROI and further blur the lines between retail and marketing.
Our annual Future Consumer white paper focuses on how you can keep pace in an ever-changing world without running out of steam. After months of rigorous research, the WGSN Insight team has identified four consumer sentiments for 2024, which have been distilled into four consumer profiles: the Regulators, the anti-…
This summer, Ibiza sees seasonal pop-ups from luxury brands appear, while indie designers up their presence and noteworthy new boutiques, hotels and clubs open their doors
Methane made up 11% of US greenhouse gas emissions in 2020, and while it remains in the atmosphere for less time than carbon dioxide, it has accounted for roughly 30% of global warming since pre-industrial times. WGSN zooms in on efforts to reduce emissions in the product design industry.
Innovation in electric vehicles, how workplaces can appeal to the new generation and youths’ take on online dating. That and more on today’s episode.
The working world is continuing to shift even post-lockdown, with many professionals still combining remote and in-office work. So what is the future of hybrid work?