Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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How to forecast colour, its impact on product design and confirming the success of our colour forecasts. That and more on today’s episode.
Mumbai offers freedom, anonymity and opportunities that aren’t as easy to come by elsewhere in India. Explore the City of Dreams, where Bollywood – home to the largest film industry in the world – is woven into the fabric of daily life in the buzzing metropolis.
The impact of inflation, how the outdoor boom will affect new products and marketing trends for 2022 and beyond. That and more on today’s episode.
How can we create built environments that promote mutualistic ways of living that are better for people and the planet? Take a possibilist mindset, says Michael Pawlyn, founding director of Exploration Architecture.
Post-pandemic spirituality, biophilic design and the sober-curious market. That and more on today’s episode.
Packaging is relevant to all consumer industries and is increasingly under the spotlight. WGSN looks at the alternatives that are better for the planet.