Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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At WGSN, we’ve been tracking the growth of robotics – a global market that will reach $38.3bn by 2024, according to consultancy firm Frost & Sullivan. During the pandemic, robots moved from manufacturing lines to service roles.
WGSN has been tracking the rise of plant-based diets and lifestyles for years, but only recently has the desire for non-animal proteins hit the mainstream, from plant-based meat to plant-based dairy.
Delve into the Rose City with our Portland 2021: Inspiration Guide, where our insider, Cassandra Rosenthal, highlights a metropolis surrounded by nature, with a thriving creative, retail and culinary scene that prioritises community over competition and supports local, sustainable enterprises.
The metaverse is currently a hot topic. In July 2021, Mark Zuckerberg declared the future of Facebook to be the metaverse, but this as a concept is not new – author Neal Stephenson first coined the term in his 1992 sci-fi novel Snow Crash.
From flesh-flashing cutouts and rising hemlines to palettes of acidic brights, LFW designers focused on a feeling of freedom and the return of mood-boosting dressing. Here, our Senior Editor of The Fashion Feed, Polly Walters, calls out six not-to-miss trends from the second stop in Fashion Month.
WGSN has made our name forecasting trends in fashion, beauty, food and drink, interiors and consumer lifestyles. We now turn our attention to the exciting world of consumer tech.