Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Investment in regenerative agriculture has received a further boost after a study by the Soil Health Institute found that the practices had a positive effect on profitability, yields and other farming outcomes as well as the environment.
A joyful mood appeared across menswear and womenswear this season. For menswear, collections spell out a cautious but hopeful mood as textile directions temper relaxed tailoring looks and high-shine satins with practical linens and textured classics. While for womenswear, party and occasion looks stole the show this…
Creative layers, joyful colours, playful materials and kitsch motifs drive the design direction for S/S 23 accessory trends. Joyful Expression and Noughties Nostalgia play a key role in these trends, that look at ear-to-ankle items.
Intelligent and versatile designs for fluid home-work-play lifestyles, the shift towards outdoors and design with an escapist edge are forecast to shape A/W 22/23 menswear. Discover how these trends are playing out in three distinct categories.
Hyper-functional details and joyful accents come into sharp focus for S/S 22 menswear, as consumers prioritise purchases that are uplifting and versatile.
We called bast fibres as one of our Top Trends for 2022. Key when considering textiles, these fibre crops are set to grow as the fashion industry diversifies away from cotton. Plant-based bast fibres – led by linen and including hemp, ramie and jute – are gaining traction due to their potential to drive regenerative…