Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Our Future Designers series of blog posts, will introduce you to 15 burgeoning fashion talents from around the world. In the first of these posts, meet CAALO.
As noughties nostalgia continues to drive youth trends, the 2000's Western style emerges as Gen Z's latest aesthetic to watch. Rodeo-inspired fashion taps into social media popularity, vintage authenticity among youth consumers and their yearning for freedom.
As consumers look to versatility and timeless style, a return to classic denim becomes essential. These key trends align with the core consumer drivers WGSN has been tracking. Items will offer a timeless range, with an eye towards considered consumption, all with practical features top of mind.
Sustainability and comfort are key drivers for both women’s and men’s footwear trends for S/S 23, however, two opposing trends emerge, as the great outdoors, crafts and wellbeing provide direction this season, alongside party footwear.
Brands return to commercially proven themes and diversify print offerings across kidswear categories for S/S 22. Across the board, newness is found in joyful basics, returning vacation graphics and emotive expressions. Discover three kids’ prints and graphics trends for next summer.
Biotech advances which are enabling meats to be grown from cells are poised to disrupt future farm and forestry practices and potentially lighten our environmental impact on the planet.