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Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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In the last of our Create Better white paper insights, we look at interiors and how retailers and brands are extending the life of products.
With a flourishing scene of contemporary crafts, hyperlocal retail, colourful interiors and flourishing cafe culture, it is no wonder the city is fast becoming known as a cultural epicentre.
In the latest of our white paper insights, we look into tech and how the brands should be extending the life of products to build consumer relationships.
Shopping cart abandonment, the permanency of working from home and brands’ role in the climate change crisis. That and more on today’s episode. 
The fashion industry is shifting its focus from doing less harm to doing more good, whether it be through regeneratively farmed fibres or equitable partnerships with artisan communities. Durable and long-lasting designs, closed-loop and biodegradable packaging, and cross-industry collaborations are also lighting the…
Air taxis, a focus on sustainability and space as the final commercial frontier are among the trends expected to feature at CES 2022.

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