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Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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As we usher in 2022, much of the world is in a festive mood having celebrated Christmas, Pancha Ganapati and New Year’s Day, or awaiting the arrival of the Lunar New Year.
Our Cape Town Inspiration City guide lets you explore the highlights like a local, but virtually while travel is restricted. As a cultural melting pot with a distinct character, this South African city's dynamic creative community combines the best of tech, fashion and hospitality.
Influencer fatigue, marketing high-fat foods and making cryptocurrencies the norm. That and more on today’s episode. 
Circular retail destinations are growing in prevalence as retailers seek to align with consumer desire for sustainable living. In the US, the secondhand market is set to reach $77bn within the next five years and people are looking for ways to ensure the longevity of their purchases.
Brands in the metaverse, post-pandemic beauty and the battle of bricks and mortar versus e-commerce. That and more on today’s episode. 
In our white paper, Create Better, we outlined some business strategies to develop systems and products that respond to the climate crisis. Now, we’re introducing a must-know approach for designers keen to create a positive impact – regenerative design.

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