Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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From elegant comfort to hyper textures and classic styles, discover the need-to-know runway trends from New York Fashion Week.
Why is 2024 set for a warm glow? Special guest Petra Lundgren, colour trend forecaster for global fashion brand H&M, joins WGSN’s head of colour Urangoo Samba to discuss WGSN’s colour of the year, Apricot Crush
As Copenhagen Fashion Week kick-starts the A/W 24/25 collections, we're seeing our predictions for the new season come alive on the catwalks. The three key trends WGSN spotted at the Copenhagen Fashion Week catwalks are: understated cool, romantic yet rebellious and hyper-feminine details.
WGSN CEO Carla Buzasi talks about the future of sex, sex tech investment, and how porn is impacting young people with guest Cindy Gallop.
Former advertising executive Cindy is the founder of Make Love Not Porn, a user-generated video-sharing platform. A sex-tech pioneer, she aims to build a community to promote…
2024 tech trends: WGSN experts reveal the top consumer tech trends for 2024. Read on to get essential insights into product development and consumer behaviour influencing the consumer tech space this year.
Auto-tainment and AI co-creation will resonate with consumers in 2024, among key trends picked by our experts.
WGSN's experts reveal the beauty trends for 2024. Read on to get essential insights into product development and consumer behaviour influencing the beauty industry this year.