Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
Latest
Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
More reads
Back in 2015, WGSN predicted that AI would be the next big tech leap. Today, we are at the cusp of AI becoming a major digital tool for all industries for consumers and businesses, from healthcare to fashion, urban planning, industrial design, agriculture and art.
In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running.
Slow progress at COP28 to mandate the phase-out of fossil fuels will compel consumers to demand action from brands. Recognise consumer frustration and go above and beyond legislation to seek alternative fuels and reduce emissions.
Will the robots take over? How will brands tackle sustainability and what will become our favourite tipple in 2024? Read on to find out...
Normally Carla Buzasi the CEO of WGSN asks the questions in the Lives of Tomorrow podcasts, but in this special end-of-the-year episode we put Carla in the hot seat. As the year draws to a close, she reflects on her personal career highlights, the recent sale of the company to Apax Partners, her measure of success and…
As the year draws to a close, we tickle your tastebuds and take a look at how annual festive food and drink traditions are changing with new twists and emerging trends. Hosted by our Editorial Director at WGSN Bethan Ryder, with Director of Food & Drink Jen Creevy and Strategist Millie Diamond adding insight and…