Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Today, we announce a significant milestone for WGSN. After over twenty-five years of pioneering trend forecasting and collaborating with the world's leading brands, we have exciting news to share. We have completed an acquisition agreement with Apax Partners LLP, a global private equity advisory firm, creating a…
Very much near-forecasting, we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.
Discover some of the product predictions expected to be seen on the catwalks by WGSN experts.
How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis? WGSN’s CEO Carla Buzasi explores the evolution of the luxury market with Diana Verde Nieto, author of Reimagining Luxury: Building a Sustainable Future for your Brand.
Our Editorial Director, Bethan Ryder, is joined by Researcher Raessa Brey, Consumer Researcher Natacia Lim and Interiors Strategist Cassandra Gagnon to discuss the top three emerging cities to watch for 2024, from Bangalore's tech influence to Manila's creative hub and Maine's deserved accolades.
Explore the key insights into product development and consumer behaviour shaping the fashion industry for 2024.