Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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The Holidays are coming earlier as consumers seek reprieve amid global uncertainty. So what are shoppers looking for this season?
From aircraft innovation that mimics the flight of a bird to beehive-inspired packaging, discover how biomimicry has helped build the world as we know it today
WGSN explores how the polycrisis is shifting our relationship with brands in this episode of Create Tomorrow.
Introducing our Colour of the Year for 2025: Future Dusk.
Walk through the festival highlights with executive director of DesignSingapore Council Dawn Lim and design duo Lekker Architects.
Aligned with WGSN's forecasts, we introduce seven cities gaining recognition for their vibrancy, cultural relevance, and fashion innovation - perfect for you to consider on your next fashion research trip.