Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
Latest
Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
More reads
Consumer forecasting misconceptions, what it takes to be a trend forecaster and how to manage contradicting trend insights. That and more on today’s episode.
This week we throw the spotlight on outdoor lifestyles, a topic we’ve been closely tracking at WGSN.
As the pandemic creates disruption for the third Lunar New Year in a row, consumers across Asia are adapting and finding new ways to shop and celebrate this important traditional festival.
Advances in CMF, social commerce in the US and how the caring economy will impact the home. That and more on today’s episode.
In the last of our six-part series covering some of our top trends forecasts for 2022 and beyond, we’re highlighting two trends – kelp and baijiu – as curated by our experts from WGSN Food & Drink.
Data analytics in fashion, the health concerns of the near future and better innovations to win shelf space. That and more in today’s episode.