Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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The role of data in sustainable colour, the future of home fitness and men’s fashion and beauty habits. That and more on today’s episode.
At this sad and tragic time, we here at WGSN stand together with our friends and colleagues in Ukraine.
The next trends in home decor, using predictive analytics and TikTok’s impact on youth and women’s fashion. That and more on today’s episode.
WGSN calls out five key colours for A/W 22/23, as seen at the New York and London Fashion Weeks.
WGSN speaks to Neo Victoria Rangaka, founder of NEO, who shares with us the brand’s mission to help people unveil their ‘gifts’ through fashion, one African piece at a time.
Understanding your customers’ needs, adaptogens in functional health and trend risks in the post-pandemic landscape. That and more on today’s episode.